Marketing Awareness For SBI ASSOCIATE PO : Set 2 1. Where can we lodge complaints when you watch a misleading advertisement? Ans: Monopolistic and Restrictive Trade Practice (MRTP) 2. Abbreviation of USP? Ans: Unique selling propositions 3. Who proposed Two-Factor theory? Ans: Frederick Herzberg from America 4. When can a product reach shut down point? Ans: When product cost equal to variable cost 5. What is conversion means? Ans: Converting a prospect into a client or Customer into returning customer 6. Abbreviation of MIS? Ans: Marketing Information System 7. Where do you use SWOT Analysis? Ans: Its used for auditing an organisation and environment. SWOT stands for S- Strength W- Weaknesses O- Opportunities T – Threats 8. Define SAY’s Law in Simple words? Ans: Supply creates its own demand 9. What is brand? Ans: Its about Recognizing and Differentiating the company product 10. What do you call digital marketing? Ans: Any product or service sold through internet
Posted on: Mon, 20 Oct 2014 04:50:36 +0000
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