Marketing Notes for SBI Associates PO - 2014 Since Marketing is a major portion of SBI Exams, so here we are presenting you some quick notes on Marketing. Hope they prove to be useful in the upcoming exam. *.Market:It is a physical place or an environment where sellers and buyers meet together to exchange goods and services. *.Marketing:It is the sum total of all activities that are related to the free flow of goods from the producer to the customer. Getting the right goods & services, to the right people, at the right place, at the right time and at the right price. *.Marketing Management:It is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value. *.Market Research:It is a process of collection and analyzing information regarding customer needs and buying habits, the nature of competition in the market, prevailing prices, distribution network, effectiveness of advertising media etc for arriving at a decision. *.Relationship Marketing:It is basically building mutually satisfying long term relationships with key parties like customers, suppliers, distributors and other marketing partners in order to earn and retain their business. *.Direct Marketing:It consists of a manufacturer selling directly to the final customer. It is also called zero level channel. The major examples are door-to-door sales, telemarketing, Internet selling etc. *.Packaging:It involves putting the goods in attractive packets according to the convenience of consumers. Well designed packages can build brand equity and drive sales. The package is the buyers first encounter with the product and is capable of turning the buyer on or off. *.Personal Selling:It is a part of promotional activity. It involves communicating directly with the target audience through paid personnel of the company or its agents for making sales.
Posted on: Sun, 26 Oct 2014 14:30:00 +0000