MicromaxTypePrivate Limited CompanyIndustryTelecommunications,Consumer ElectronicsFounded1999[1]HeadquartersGurgaon,Haryana,IndiaArea servedIndia,Russia,Bangladesh,Sri Lanka,NepalKey peopleRahul Sharma (Co-Founder)Vikas Jain (Co-Founder)Sumeet Arora (Co-Founder)Rajesh Agarwal (Co-Founder)Sanjay Kapoor (Chairman of Board & part of the promoter group)Vinet Taneja (CEO)Atul Nigam (CIO)Shubhodip Pal (CMO)Khaja Muzafarullah (VP Sales Peninsula)Amit Mathur (Vice President, International Business)Prosenjit Sen (VP Sales- Himalayan)ProductsMobile Phone,Smartphone,Tablet Computers,3G,Datacards,LED,TelevisionsSee products listingRevenueUS$1.2 billion (2012)[2]WebsiteMicromaxinfoMicromaxis an Indianconsumer electronicscompany headquartered inGurgaon,Haryana,India. It is in the business of manufacturing ofMobile Telephones,Tablet Computers,3GDatacardsandLED Televisions.Micromax started as anITsoftwarecompany in 2000[3]and worked on embedded platforms. It entered the mobilehandset business, and became one of the largest Indian domestic mobile handsets company operating in low cost feature phone segments by 2010.[4]Micromax has presence in more than 560 districts through 125,000 retail outlets in India. The company has sales presence spread across the SAARC markets includingBangladesh,Sri LankaandNepal. On 24 January 2014, Micromax became the first Indian mobile company to start sales inRussia.[5]Contents1History1.1Manufacturing in India and Nepal2Advertising campaign3ReferencesHistory[edit]Micromax was originally incorporated on 29 March 2000.[6]It started itsmobile phonemanufacturing operations in 2010[7]when multinationals ruled the telecom industry. With an understanding of the rapidly changing consumer preferences[8]coupled with the use of the latest technologies; Micromax differentiated itself from the other players with its pricing[8]Everything started with atruckbatteryin the year 2007. In the powerless city ofBaharampur[9]in the Indian State ofWest Bengal, Mr. Rahul Sharma saw anAirtelPay Phone being powered by a truck battery. Every night, the PCO owner would lug the battery 12 km to an adjoiningvillageon hiscycle, charge it there overnight, and lug it back to Berhampur[9]in the morning. Rahul was fascinated by the nature of innovative adaptation to suit the difficult conditions which thepayphoneoperator had employed and his interest only grew when he found out that to everyone’s surprise, the operator was also able to earn a tidy sum of money. Based on this experience of innovation arising from constraint, Micromax soon launched its first phone with a month longbattery back-up known as X1i.[10]In 2011, Micromax entered the phablet market with the Canvas series.[11]Micromax is a top Indian smartphone brand occupying the 2nd position behind Samsung in India market,[12]and with rapid growth is charging towards becoming the biggest brand.[13][14]Manufacturing in India and Nepal[edit]Until February 2013, the company sourcedall its mobile phones from China.[15]However, it has started making mobile phones inUttrakhand& in smartphones dominatedCountry Nepal.[16]Advertising campaign[edit]Hugh Jackmanappeared in the 2013 commercial for the Canvas Turbo smart phone.[17]On July 2013,Chitrangada Singhposes for Canvas 4 phablet in New Delhi.[18][19]
Posted on: Tue, 08 Jul 2014 09:15:20 +0000
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