More great work from McCann Lisbon. The agency is working with - TopicsExpress

More great work from McCann Lisbon. The agency is working with Zurich Insurance Group, a global client of McCann Worldgroup. Zurich needed a campaign for its home insurance product, and McCann Lisbon wanted to do something different, something besides traditional media. The result: They targeted the place where consumers first start thinking about home insurance: At the real estate agencies where they shop for new homes. So McCann Lisbon teamed up with HomeLovers.pt, a digital-oriented real estate agency very popular in Portugal. McCann created Facebook pages on the high-traffic HomeLovers Facebook page that tell a story about a home. In the listing below, a home is ruined by fire, but the Facebook page shows how the space is put back together because the owners had insurance. It is a very smart campaign; each new Facebook page is built around a different aspect of the home-buying + home-owning experience. Fantastic work! See another home story: https://facebook/media/set/?set=a.803439706351582.1073742409.278672325494992&type=1

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