Most homepage web copy I see misses the mark. Its usually starts - TopicsExpress

Most homepage web copy I see misses the mark. Its usually starts off all the company (the products they offer and why they are so great) instead of all about your customer (they came to your website for a reason -- to solve a problem or enhance their life). The key is to serve, not sell. Does your web copy do that? marketingprofs/articles/2014/25695/why-your-web-copy-is-missing-the-mark-and-how-you-can-fix-it?adref=nl073014

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