Navigation is an essential component to a user’s experience. If it’s buried or too deep, your potential leads will exit your site leading to poor stickiness. Navigation should be straightforward. Stay away from deep menus that require the user to click through multiple pages just to get basic information. Make sure your navigation offers information quickly with the fewest clicks possible. Navigation is also more than a menu at the top of your web page. It refers to the hierarchy that occurs as pages are built, categories are determined, and tags are created. Navigation as it relates to hierarchy is largely influenced by the platform on which you publish. Most platforms like WordPress, Joomla and Drupal give the webmaster flexibility when creating a hierarchy and are generally search engine friendly. But sites that are built on Flash, JavaScript, or heavily dependent on AJAX or JQuery are not ideal since search engines can have a difficult time parsing, indexing, and crawling these types of web languages. Stay away from building your site on these types of platforms.
Posted on: Tue, 12 Nov 2013 09:03:22 +0000
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