New video metrics! This is some good stuff. Here are a few - TopicsExpress



          

New video metrics! This is some good stuff. Here are a few highlights: • Average Duration • Video Views vs. Clicks to Play Video • Reports on when viewers dropped off • Break down viewers by age, gender, country I was concerned at first when I read that Video Views include anyone who scrolls through your video and views it for at least three seconds, but this is essentially a lengthy impression. The addition of the Clicks to Play Video makes the distinction between viewing without sound and viewing with it. These changes will be rolled out to Insights during the coming weeks. What do you think? Here is Facebooks best practices guide: fbrep/guides/Facebook_Video_Metrics_Product_Overview.pdf
Posted on: Mon, 05 May 2014 14:48:18 +0000

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