No matter how many directions the Kate Spade label goes in--ready-to-wear, jewelry, the lower-priced Saturday label, swimwear, and its ubiquitous handbags--it always comes back to its core product: the story, with the Kate Spade girl as the heroine. To sell it, Deborah Lloyd has ensured that design and marketing work as one and shoppers are buying. Per-square-foot sales have risen for 14 straight quarters. Its an unabashedly commercial approach, unusual in fashion. Weve always gone our own way, Lloyd says simply. Thats our girl. #MCP14
Posted on: Thu, 05 Jun 2014 01:06:16 +0000