ONE BIG PROBLEM .. I see with Russia over the years is they dont know how to market themselves. They are like an great product that failed because of BAD MARKETING. Marketing of anything in a consumer-centric world is very vital. USA capitalized on this - they even sold things that arent sale worthy. Actually most of their clout is because of marketing. Not actual quality - at all times. Look at India. May be not as good as USA but we are able to stand our ground. There is now a Brand India - through campaigns like India Shining; Incredible India etc. Russians should do it. They should create a Brand Russia.. like say Russia Rules.. Something like that you know :D In a world that is Form over Substance, it is imperative that they also begin to market and package themselves well. More than anything else, this should be their greatest lesson from this whole situation.
Posted on: Wed, 23 Jul 2014 08:06:03 +0000