On April 1, 1996 a full page ad appeared in six major American newspapers (The Philadelphia Inquirer, New York Times, Washington Post, Chicago Tribune, Dallas Morning News, and USA Today) announcing that the fast food chain Taco Bell had purchased the Liberty Bell. The full text of the ad read: Taco Bell Buys The Liberty Bell In an effort to help the national debt, Taco Bell is pleased to announce that we have agreed to purchase the Liberty Bell, one of our countrys most historic treasures. It will now be called the Taco Liberty Bell and will still be accessible to the American public for viewing. While some may find this controversial, we hope our move will prompt other corporations to take similar action to do their part to reduce the countrys debt. In a separate press release, Taco Bell explained that the Liberty Bell would divide its time between Philadelphia and the Taco Bell headquarters in Irvine. It compared the purchase to the adoption of highways by corporations. Taco Bell argued that it was simply going one step further by purchasing one of the countrys greatest historic treasures. The company boasted, Taco Bells heritage and imagery have revolved around the symbolism of the bell. Now weve got the crown jewel of bells.
Posted on: Tue, 01 Apr 2014 17:51:56 +0000
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