One of the biggest themes is the split between young and old in - TopicsExpress



          

One of the biggest themes is the split between young and old in terms of their media habits. Across all our countries, the under 35 age group overwhelming prefer online and interactive news, while the older half of the population prefer TV, radio and print. That underlies the big dilemma news organisations face – they can’t turn off the old ways of delivering news, but they have to embrace the new at the same time. That is expensive and hard to do culturally as you need new skills.
Posted on: Thu, 15 Aug 2013 06:07:12 +0000

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