Online Marketing - You are the Brand Your brand is who you are and what you stand for – from your core values to your visual identity. It’s a system of everything that represents you. There are so many products and people online that we have to ask ourselves how we can stand out from the rest. Ultimately there is only one answer and that is building relationships. The numbers are ever increasing on people who buy into what their friends recommend. A good brand tells a story that connects its audience to an idea and transforms it into an experience. We need to focus on building a strong relationship with our followers in order for them to trust us. So how do I start branding myself? Step # 1 is to realize that your audience is not connecting with your spouse or your cute baby or your cat, your dog, your budgie, your dream car, the moon or the sunset. SO PLEASE FIX YOUR PROFILE PHOTO! Stop hiding behind your cat, your dog or your budgie. If you dont believe in you enough to show yourself, then why should others believe in you enough to buy into what you stand for or what you promote. Decide on the main characteristic you want to brand yourself as and get a decent picture taken of you bringing that message across. So ask yourself if you want people to know you as a loving family person, an adrenaline chunky, a professional business person, an adventurer, a fitness addict or something else and take a quality photo portraying that. Now if you portray yourself as one characteristic, it does not mean that you dont have the other characteristics. Its just that you are choosing the characteristic that will connect the best with your specific audience. It is of utmost importance that you look straight into the camera and your audience can see your eyes. The eyes are the windows to the soul and you have to show your audience that you have nothing to hide, or do you? When a person looks away, it is often a tell sign that they are not telling the truth or that they have something to hide. Also make sure that the photo is not to close (You are in their face) or to far away (You are not approachable) and make sure that you are not looking down (You are better than them) because from you audiences view you are looking down on them. A picture truly speaks a thousand words. Its fine to add your cat, your dog, your cute kid or your spouse to the photo if it brings your characteristic across, as long as you are in the picture with them. So get shooting! Youre welcome. Only my best ... Riaan Deventer
Posted on: Wed, 17 Dec 2014 13:40:10 +0000
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