Online Marketing continued...... For any businessman, the reach to the audience is important. Traditionally the marketing was done in a very different way, it required the physical appearance. Measuring such efforts was very difficult as a result the businessman would never be in the position to know his target audience. Additionally he had to cross lot many hurdles to actually arrive to a conclusion from where his prospect customer has come from. As people started accepting the technology, they started becoming comfortable. From the inception of internet the business approach has seen drastic changes. It has become a bridge to get connected sitting in any corner of the world. As the technology went still ahead, one can get a choice to decide the niche location and the audience depending upon the type of business. With the help of social media one can drill down further parameters up to the age, gender, profession, location etc. Advertising has also extended its boundaries after internet inception. It is the most cost effective method one can use. Electronic banners can be flashed on various sites to increase the reach. One can send out hundreds of emails at a glance, thus saving the time, cost, man-power, also it is an environmental friendly approach where lot of paper is saved. With latest techniques, the user also gets the choice to compare the products online. There is a wide option for him to know the competitors pricing for same product, specifications, availability, offers if any etc. Thus from business and user point of view, online marketing has made life easy. There are variety of options available for an online marketing campaigns, but it is essential that they are adopted and used in the most efficient manner for optimum result. Follow : digimark.net.in Email : [email protected]
Posted on: Fri, 01 Aug 2014 13:13:45 +0000
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