Online ad people report more online ad growth New figures from the Interactive Advertising Bureau (IAB), support group for digital advertising, shows that 2012 was yet another banner – no pun intended – year for ads in the digital sphere. This particular annual increase in Europe was 11.5%, still in double digits but not soaring as it was pre-recession. Online advertising, says the IAB AdEx report, comprises 25.6% of all advertising in Europe. In 2006 the share was but a tad over 10%. Europe being quite diverse and markets reaching maturity at different times, growth rates range from 6.3% in France, spending €2.77 billion in 2012, to 34% in Russia with €1.54 billion. The report estimates that online ad spending in Russia will best the French sooner rather than later. UK advertisers spent the most online in 2012, €6.64 billion, and grew 13.3%. German media buyers followed, spending €4.56 billion, growing 8.6%. Online ad spending in Turkey grew 30.4%. “On the whole, our industry has remained strong and had a notable growth rate, especially compared to general economic growth,” snapped IAB Europe CEO Kimon Zorbas in a statement. “Even more remarkable is the growth in the Central and Eastern European markets, which now show their great potential.” Internet advertising in Poland grew 9.6% from Q1 2012 to Q1 2013, roughly €127 million, according to a separate study from IAB Poland. “This is not the spectacular growth we had seen a few years ago,” noted IAB Poland research manager Pawel Kolenda, quoted by wirtualnemedia.pl (August 28). “But given that the internet is the only medium to record increases we can talk about a solid growth rate, which maintains its pace despite GDP volatility.” Source: followthemedia/
Posted on: Fri, 30 Aug 2013 08:39:06 +0000