Online platforms such as Facebook and Google are provided free to the end user, in exchange for advertising revenue. But some such platforms go further and allow their users’ online behaviour to be tracked without their informed consent, for purposes of creating advertising campaigns specifically targeted to them. As such, consumers are being tagged, unknowingly, with stereotypes such as “shopaholic,” “penny pincher,” “lonely heart” and “hardcore gamer”. Can I be a shopaholic and a penny pincher?!?!?!
Posted on: Tue, 12 Nov 2013 12:35:29 +0000
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