Organic Farming and E-Commerce are Transforming the Growing and Marketing of Produce. Where? The US? Hell No. China. Organic farming and e-commerce are transforming Chinese agriculture. Combined with rural co-operatives which contract to grow the food China is developing a new model for growing and marketing produce. Unlike traditional farmers who work small plots without access to market information, the new farmers take advantage of the internet and envision agriculture with social responsibility, creativity and a better sense of the market, says a report on this emerging group by Alibabas research arm AliResearch. Such new farmers - estimated at about one million - make up the increasing number of people selling farm produce through online shops and have changed the way agricultural produce is being distributed, says AliResearchs Chen Liang . About 3.7 billion yuan worth of agricultural products were sold on Taobao in 2010; last year saw 40 billion yuan in sales. scmp/news/china/article/1662752/chinas-new-farmers-are-using-e-commerce-transform-agriculture
Posted on: Tue, 16 Dec 2014 18:41:07 +0000
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