“Our team is laser-focused on execution,” he said on a March 2012 conference call, laying out plans to divest units and halt some annuity sales. It was one of at least six events in the past two years when McGee used the language of technology to describe the insurer’s ability to aim its attention. “It’s business jargon,” said L.J. Rittenhouse, CEO of Rittenhouse Rankings Inc., which works with companies to better execute strategies through communication. “What would a more candid disclosure be? ‘We are focused.’ What does a laser have to do with it?” Rittenhouse, who studies shareholder letters for a report on CEO candor and reviews about 100 conference-call transcripts each year, said she first noticed the phrase about a decade ago. She lumps it into a category with expressions such as “pursuing strategic initiatives towards sustainable profitability” and “translating actionable insights into consumer-focused initiatives.”
Posted on: Wed, 18 Sep 2013 09:36:04 +0000
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