PROJECT ENGLISHT ...!!!! Business Plan Yes, I do” bridal shop Business Plan Prepared: 14.12.2014 Contents Business plan summary 1. The business 2. The market 3. The future 4. The finance The business 1. Goals\objectives 2. Vision statement 3. Business details 4. Business premises 5. Organizational chart 6. Products\ Services 7. Workers compensation Finances 1. Market target 2. Marketing strategy 3. SWOT analysis Business plan summary The business Business name: “Yes, I do” bridal shop Business structure: This business has one sole trader ABN (Albanian Business number): 34853456765 ACN (Registered Albanian company number): 76845678657 Business location: Durres, St. Aleksander Goga Date establishment: 31. 04. 2014 Business owner: Iris Dokaj Relevant owner experience: This is the first time I own my own business and I don’t have any experience in this field. These are my first steps. Products: In my business I will be selling and renting bridal dresses and gowns for important events. The market: Target market: My main costumers will be women trying to find the perfect dress for their most important day. There will also be dresses for bridesmaids and any other female member of a bridal party. People will be buying and renting my products because I will be purchasing the best designs from the Italian market end offering them with the best prices they could imagine. Marketing strategy: First of all my business will have the best dresses on the city. Durres doesn’t really have any good bridal shops and a huge number of brides get them in Tirana. But now that “Yes, I do” is entering the market they could get the same collections from the same brands the fancy Tirana shops get but offering them with a much reasonable price. They will be getting the same products but cheaper and nearer. It’s a win-win. The future: Vision statement: My overall goals for the business are have a good name and being known as the best bridal shop in Durres so that anyone who is thinking of getting married considers “Yes, I do” their first stop. Goals \ Objectives: 1. To be the primary one-stop-shop for the new brides and their bridesmaids or any other female member of the party. 2. To have all kind of products that fit any body shape so that our clients feel happy by wearing them. We don’t want the period of finding the right dress for the wedding be a hard thing. We want to turn it into a great moment by giving them all of the options possible. 3. Providing a work environment for our employees that is professional and fun, and that empowers our employees to be trustworthy and valuable recourses to our customers. The finances Not being able to have my own money to invest in this business I borrowed them for my father who was very supportive in all this and thought it would be a great idea. Since I had the rights place with enough space for my plans I didn’t need to rent a place for my business and this was a plus. Down below will be a more detailed table of the finances. Supplements Quantity* Price Cost Sofas 2 * 30000 60000 Tables 1 * 20000 20000 Courtains 4 * 2000 8000 Additional decorations 1 * 4000 4000 Other tables 2 * 7000 14000 Cost: 106000 Business premises Location info: The location of the business may not be the best one I could have found but since it’s not the kind of shop you see on the street and decide to go and have a look the location is not a problem. It’s not on the centre on the city, but it’s not that far. It’s great because i don’t have to pay to rent it and because it doesn’t have any other shop of its kind nearby. Organisational chart: Recruitment options: I will be finding the staff I need by the newspaper and interviewing them in person later. The only staff member who needs to have experience is the assistant. All the others don’t need it because it’s not a difficult job which needs any kind of special training. Anyone can do it. But i prefer women in these positions because they just know best in these fields. Skill retention strategies: The way I think it’s the best to see if the staff it’s doing its job properly is by putting cameras in the hall where they usually help around our clients. I will be checking them myself. They need to be efficient by always being there for the clients when they need them and by being friendly and considerate. Product\service Description Price sold Price (rent) Italian design 1 White, cream 115000 50000 Italian design 2 White, cream 60000 30000 French design White, cream 220000 70000 Bridesmaids gowns Short, pink, blue, gold, red 25000 5000 Products Product bought Quantity *Price Cost Italian design 1 10 * 100000 1000000 Italian design 2 10 * 50000 500000 French design 4 * 200000 400000 Bridesmaids gowns 20 * 20000 800000 Total cost: 2700000 ALL Market position: My products are actually competitive products. There are plenty of other bridal shops in the area but I expect my products to be distinguished from the others by their good quality and great design. Unique selling position: My products will succeed in the market because I have really studied the demand for this brand of dresses from the shops in Tirana and I see that they are majorly requested. Anticipated demand: This is the anticipated demand I expect to have in the first and second year. Year 1 Product Number of loans Profit Italian design 1 46 * 50000 ALL 2300000 ALL Italian design 2 48 * 30000 ALL 1440000 ALL French design 15 * 70000 ALL 1050000 ALL Bridesmaids gowns 100 * 5000 ALL 500000 ALL Total profit: 5.290.000 ALL In December 2014 I will purchase the new collection of NUOVA SPOSA 2015 which will cost the same as the 2014 collection 270000 ALL. From the profit I made 3590000 270000 goes for the New Collection. 5290000 – 270000 = 2590000 ALL Workers compensation: Worker type Number * wage Total Assistant 1 * 20000 20000 Helper 3 * 15000 45000 Total: 65 000 per month * 12 = 780000 From the profit I will count how much I use to pay the employees 2590000 – 780000= 1810000 Profit Other expenses Phone bill Internet Electricity Approximately 20000 every month = 240000 yearly Water Etc. From the profit: 1810000 – 240000= 1570000 ALL profit 1570000 is the profit I will make the first year Year 2 Product Quantity Profit Italian design 1 70 * 50000 ALL 3500000 Italian design 2 53 * 30000 ALL 1590000 French design 25 * 70000 ALL 1750000 Bridesmaids gowns 130 * 5000 ALL 650000 Profit: 7 490 000 Minus the other costs 7 490 000 – (The wage)-(Other expenses) = 6470000 ALL profit the 2nd year. The future Since the second year resulted more successful I will use the extra money to take in another brand, a whole new collection of wedding dresses from America. Market target My targets are all the new brides in the city. I want anyone of them to think of us as the best shop in town which can provide the best service. I want them to spread the word about our shop and bring their sisters, friends, sisters in law to our shop. We want to be known as the new it-place where all the pretty brides come. And I’m sure we can achieve it. Marketing strategy We will be opening our own website on the internet that anyone can check and see what’s new. When the brides come to us to rent a dress, if they get to two we will be giving them one for free. They don’t need to pay rent for it. This is one of the stuff that will attract the costumers. If a bride has 5 bridesmaids and comes to us to get their dresses she will have to pay only for renting 4 and we will give them the 5th for free. S.W.O.T Analysis. #MesueseAurela
Posted on: Sun, 14 Dec 2014 09:18:42 +0000