PROMOTIONAL SELLING – UP SELLING/CROSS SELLING Cross-selling represents the strategy of pushing new products to your current customers, based on their past purchases. Cross-selling is designed to widen customer’s reliance on your company and thus decrease the likelihood that the customer will switch to your competitors. Up-selling is a sale strategy which main objective is to make the customer spend more. For this, our agents induce customers to purchase related products or services, like more expensive items, upgrades or other add-ons. At RGS Global Solutions the techniques of up-selling and cross-selling are mastered by our call-center agents, which are ready to adapt them to your business specifications and requirements. Our agents are masters in exposing what are your customers’ needs and interests. This opens the door to the art of up-sell and your customers will be educated to the benefit of moving to a better alternative, that they were initially considering. To cross-sell, we will develop statistical analysis of your customers additional products past purchases, thus when new callers will ask for a certain product, our agents will cross-sell them the same products that were previously sold.
Posted on: Tue, 02 Jul 2013 05:33:10 +0000
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