Pinterests Latest Effort to Get People Offline: Helping Them Save and Map Places ift.tt/IhnqMf Pinterest on Wednesday launched Place Pins, where content can be saved with a location and then laid out on a map. The product is aimed to help users plan trips and create guides to their hometowns, both activities lots of them already they already tend to do. Pinterest CEO Ben Silbermann said at a launch event at the company’s San Francisco headquarters that the site’s users create 1.5 million travel-related pins per day, with 750 million of them in the system altogether. Now, instead of being displayed like other content on tiled boards, they’ll be shown on maps. Pinterest is launching the product for Web, Android and iOS at the same time. Users can send boards to friends with a couple clicks, and then can use them on the go from their phones. The maps were built with the help of Foursquare, Stamen and MapBox, which is why they’re prettier than the usual Google or Bing Maps. Place Pins are part of Pinterest’s larger mission to get people offline: to “inspire you to go out and do things you love,” Silbermann said. Plus, more than three-quarters of Pinterest’s traffic now comes from mobile — it’s been the majority of traffic since August 2012. Over the past year, the company — which is now valued at $3.8 billion, even though it has no revenue — also introduced features that structure pins about recipes, online shopping and articles.
Posted on: Thu, 21 Nov 2013 03:06:23 +0000
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