Posted on Thursday, March 13, 2014 For those of my readers who are entrepreneurs, I would like to share excerpts from the following article by Nicole Karlis, the content manager at Scripted. She loves writing about ways to better the quality of content on the Internet. “5 ways to build brand awareness through content” Content marketing is a vital part in building brand awareness. By providing good, useful content to a targeted audience, companies are able to promote their brand and earn sales. According to TMG Custom Media, 90 percent of consumers find this kind of specialized, custom content useful. Content marketing takes many forms. Its important to understand your market and use the formats best suited to its needs. Whichever methods you choose, youll need to offer new content on a regular basis — and here are a few ways to do this. 1. Blogging A company blog is a great way to provide your audience with information about products, services, industry and company news and trends. This content should be focused and relevant to your audience in order to establish your blog as an authority in its field. According to eMarketer, almost 150 million Americans or 60 percent of Internet users read blogs. 2. Infographics For many, its easier to scan images than to read text. Infographics combine images with text and data to tell a story or deliver a message. By adding photos, illustrations or graphics to the text, the visual display captures the attention of more people. 3. Free downloadable content Downloadable content like e-books, white papers, podcasts and special reports can be offered to an audience for free in exchange for their contact information. The most effective content provides solutions to your target markets problems or challenges. Although free content is often used for business-to-business marketing, its also useful for business-to-consumer marketing. This strategy also helps you build an email list for lead generation. 4. Videos The popularity of YouTube among content marketers shows that video is a great way to increase traffic to your website. Garnering viewers will undoubtedly help your brand awareness. What kind of videos work? Those that tell a compelling story and educate your target audience. 5. Social media Social media is an effective way to engage with customers online. Websites such as Twitter, Facebook and Pinterest are also useful for promoting your other content strategies such as blog posts, videos and infographics. By creating a company profile on several social media networks, you can create brand awareness. With useful and relevant tweets or Facebook posts, you can ask questions, get feedback and communicate directly with your audience. The only investment is your time. With so much competition today and with little difference between most products and services, brand awareness is one of the best ways to stand out. Remember: contents benefits in brand awareness is equal the effort you expend.
Posted on: Thu, 13 Mar 2014 15:49:06 +0000
Trending Topics
Recently Viewed Topics
© 2015