Press Release Wilson Jn. Baptiste, Chief Executive Officer, and Magdalene Cooman, Chief Operating Officer, of Gems of Saint Lucia, are excited to launch Gems of Saint Lucia today in Ottawa with a global community including Saint Lucians and friends of Saint Lucia from across 30 countries. Please visit our website, connect with us on Facebook and on twitter. gemsofsaintlucia We will be sharing updates on the launch later today. About Gems of Saint Lucia The primary mission of Gems of Saint Lucia is to identify tourism products which are owned and managed by indigenous people on the island. The goal is to increase occupancy levels during the slow season, for that sector, which has neither the financial capacity nor the human resources to engage in overseas marketing, individually. This goal will be achieved through the creation of marketing consulting teams, globally, involving St. Lucians and friends of St. Lucia. The country is well perceived by the media as an ideal destination for honeymoons and weddings. However, Saint Lucia currently has only one office in Toronto and the Gems of Saint Lucia, through its marketing strategy “Marketing Is Everybody’s Business” will increase the island’s visibility. The Caribbean is the world’s most tourism dependent region. The tourism industry forms the economic backbone of most countries in the region by being the major foreign exchange earner, employment source and contributor to the Gross Domestic Product (GDP). Tourism is the main source of income and the island’s biggest employer. St Lucia has demonstrated its willingness to develop its tourism by setting policies to encourage domestic and International tourists as well as trade liberalization in tourism services. The strong bond between Saint Lucia and Canada has been a result of the personal relationship between the late Prime Minister of Saint Lucia, Sir John Compton and the late Prime Minister of Canada, Pierre Trudeau. They both attended the London School of Economics and were Prime Ministers at the same time. Saint Lucia received assistance from Canada in the form of the construction of Hewanorra International Airport, schools and scholarships from the Canadian International Development Agency. We hope that through tourism we will re-kindle this bond by increasing the number of Canadians visiting Saint Lucia to enjoy the island’s culture and heritage.
Posted on: Thu, 24 Apr 2014 13:19:08 +0000
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