Promotion for a visual artist--that involves a clique of top decision makers, one thats very hard to enter. Howard Bloom Clarifying the systems involved in artistic exposition. If I can stretch my mind a little and consider the situation of the modern artist in our current times, who seeks to establish themselves in their own land; I can consider the situation from the four essential perspectives Those are namely the personal, self element, the interpersonal social aspect, the objective produced work and the inter-objective systemic element of institution and commerce. I may also include with this various strategies available and open as ways of approaching the intended outcome of establishing oneself in this field. Certain approaches are more readily useable than other and also more natural and desirable. There are also various avenues that, although open as options are really not applicable as they are a breach of principle and integrity. They are however kept in abeyance, as all avenues are ideally a reflection of a more or less open system of flex and flow. Now to address the first and primary element of he personal and subject position of the artist; this is really to do with ability, productivity and artistic principles that the particular artist follows. They create, or build their work in accordance to their values and in what they really believe is true to them. So, as long as the work being made is of an actual quality, the primary self, individual dimension is here taken care of. The second area would be the objective element and is in this case, fundamentally linked in with the first. It is the artwork as it stands in itself. Therefore it is covered by the prior discussed position. What is important here really is of course the actual quality of the form created itself ie. if it is ‘actually objectively and formally good’. This naturally ties in with the third component of this spectrum that is the interpersonal realm. There requires the actual community of those who can accurately assess the work. This can be quite problematic in the realm of art as we all know and are aware of. The artist, if they are pushing the boundaries of their form, are introducing a new element into the works, and therefore the competent deciders of the community or group need to asses their discretion with an element of something they are fairly uncertain over. If the work is more readily recognizable, it then runs the risk of really being too conservative and mainstream; something that is alternate to an avante-guard agenda. Realistically and practically speaking however, an accurate assessment can be made within reasonable boundaries, if 1. The work is properly understood in its context and 2. If the work covers a certain element of ground behind itself from previous historical works in which it has built itself up by and expanded from. It ought to be noted of course, that this elect community needs to be available and actually established, not only to be able to make the assessment at all, but so too as to have any other influence among other community groups who would be related in another area. This leads us to the fourth perspective. The fourth perspective of the intra personal area; that of the actual institutions that might hold and promote such works. They are clearly in a direct relationship to the interpersonal perspective previously discussed. Now if theses institutions contain in themselves problematic biases that have to do with economic and business priorities over artistic ones, then without the community of qualified assessors who may be able to influence and convince the institutions that these works are actually of high value and worth, then there is a discrepancy in establishing a link between the two types of structures. Now this is a very simplified sketch of a slightly more complex setup involving different kinds of community influence as well as varied kind of institutions and conditions like them that may function in a similar way. I have not yet discussed the possible avenues of strategy relating to these different groupings. To very briefly summarize, they may take the approach of discovering greater sources of data and connections to build a network that may in time increase the likelihood of accessing available cliques who may confirm approval of certain work. Another possibility is to continue to work it through and push on relentlessly regardless of or not the conditions are met for the ‘inter’ and ‘intra’ social and commerce dimensions to be available, or allowing the persistent test of time to see it through. There are other possibilities also that may involve a change of the individual subject in some way, this could also lead to different possibilities opening up that were not so recognizable previously.
Posted on: Wed, 16 Jul 2014 11:28:09 +0000
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