Property of The Israel Pr oject. Not for distribution or publication. 2009. 4 CHAPTER 1: THE 25 RULES FOR EFFECTIVE COMMUNICATION This manual will provid e you with many specific words and phrases to help you communicate effectively in support of Israel. But what is the big picture? What are some general guidelines that can help you in your future efforts? Here are the 25 points that matter most: 1) Per suadables won’t care how much you know until they know how much you care. Show Empathy for BOTH sides! The goal of pro - Israel communications is not simply to make people who already love Israel feel good about that decision. The goal is to win new hearts and minds for Israel without losing the support Israel already has. To do this you have to understand that the frame from which most Americans view Israel is one of “cycle of violence that has been going on for thousands of years.” Thus, you have to disarm them from their suspicions before they will be open to learning new facts about Israel. The first step to winning trust and friends for Israel is showing that you care about peace for BOTH Israelis and Palestinians and, in particular, a better future for every child. Indeed, the sequence of your conversation is critical and you must start with empathy for BOTH sides first. Open your conversation with strong proven messages such as: “Israel is committed to a better future for everyone – Israelis and Palest inians alike. Israel wants the pain and suffering to end, and is committed to working with the Palestinians toward a peaceful, diplomatic solution where both sides can have a better future . Let this be a time of hope and opportunity for both the Israeli and the Palestinian people
Posted on: Sun, 03 Aug 2014 23:21:49 +0000
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