Qualcomm Does a 180 After Calling 64-Bit a “Marketing Gimmick” Last week, Qualcomm’s chief marketing officer Anand Chandrasekher called out Apple’s 64-bit A7 chip as a “marketing gimmick,” arguing that consumers can’t take advantage of its processing power using today’s technology, but it looks like he may have spoken out of turn. . Here’s Qualcomm’s full statement: The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate. The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices. Qualcomm’s simple peace offering will likely work. Apple has no reason to hold a grudge technobuffalo/2013/10/08/qualcomm-does-a-180-after-calling-64-bit-a-marketing-gimmick/
Posted on: Wed, 09 Oct 2013 18:09:55 +0000
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