Ready to think? This is fascinating. Conventional wisdom proclaims that digital platforms (think your phone, iPad, computer) are killing traditional TV and how you watch shows. Every other article on the subject talks about how America is cutting the cord and leaving traditional TV behind. Only the facts dont seem to support that. The facts seen to lead to self-fulfilling prophecy and an antiquated Nielsen system that is something akin to being an 8-track tape in a lossless wav.file world. Check out this quote from the following article by The Hollywood Reporter: Indeed, the most reasonable explanation for the discrepancy between Nielsen data and cable operator subscription fees is a phenomenon larger and more interesting than cord-cutting. Viewers are maintaining their cable subscriptions but simultaneously expanding their viewing habits — aided by their cable subscriptions and, at more cost, added on to them — across many new devices and platforms. They are watching differently — subtleties Nielsen cant measure — but not watching less. Intuitively, they are watching more. This affects all of us - what were watching - the way were watching - and how were shaping our future while the current culture looks the wrong way through the telescope. Its a great article. Love to hear your thoughts. hollywoodreporter/news/michael-wolff-blasts-nielsen-cable-763293#
Posted on: Thu, 15 Jan 2015 20:26:54 +0000
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