Reality Check: Mark Burnett On Anchoring Values It cannot be phoned in, it has to continue to be great, and my philosophy of when you find something that works, it creates an anchor. It’s an emotional anchor for people. In the days of letters, or still people get handwritten notes and letters, you know, which come from the same person, you recognize the handwriting, you recognize the stationery, there’s an anchoring feeling when you get a handwritten letter. It’s what’s written inside that’s fresh. So a successful franchise is creating anchoring moments, anchoring phrases, anchoring music, lensing, that makes you feel a certain way, and you recognize your favorite show. It’s just the interesting freshness each week within that anchoring, emotional connection, that’s important. That’s what works.
Posted on: Tue, 10 Jun 2014 03:14:49 +0000
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