Research has discovered that chewing makes advertising ineffective. Our lips and tongue automatically simulate the pronunciation of a new name when we first hear it. Every time we re-encounter the name, our mouth subconsciously practises its pronunciation, which is how ads imprint brands in our minds. But according to the study, this inner speech can be stopped by chewing, making the repetition effect redundant.
Posted on: Tue, 15 Oct 2013 22:02:58 +0000
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