Right after I started as social media editor at The Chicago Sun-Times, I read a fawning article about another social media editor at another newspaper who had increased her papers Twitter and Facebook followers by some-crazy-number percent over two years. Im not sure follower numbers are the best growth metric, but like having goals to work toward. So I did the math and figured out where the Sun-Times numbers would have to be by October 2015 to match that growth. I just rewrote those numbers on fresh Post-Its for the new year, and wouldnt you know? We passed our Facebook goal this weekend. Were also on target to hit our Twitter goal this spring, well ahead of schedule. 2015, IT HAS BEEN BROUGHTN.
Posted on: Mon, 05 Jan 2015 18:53:42 +0000
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