Roll With Us On The Boyd Legacy Tour! Coming In 2015.... Sterling Productions, LP & Boyd Coddington Jr. Announce Strategic Partnership To Create Comprehensive In-Market & Mobile Display Marketing Platform. Mooresville, NC and Kansas City, MO, July 24th 2014 – Sterling Productions LP & Boyd Coddington Jr. today announced a new, long-term partnership that will expand marketing relationships with the Boyd Coddington Brand, by drafting in behind one of the most Iconic Automotive Designers in the Country. The BOYD CODDINGTON TRIBUTE TOUR 2014 lays tracks across the U.S.A! We will be celebrating the love of cars at many national cars events like Goodguys, NHRA National Race Events, HOT ROD Power Tour, Championship Auto Shows, Detroit Autorama, Carlisle Events, Major Industry Trade Shows as well as sponsor events or car shows. The focus and objective of The BOYD CODDINGTON TRIBUTE TOUR will be the at event activation and promotion of our Official Boyd Coddington Sponsors. Sponsors logos will be prominently displayed on Tractor Trailer and all Tour materials. Specific Product Display Kiosks for interaction of fans at events will provide expanded and direct exposure for our Sponsors. Boyd Coddington merchandise will be made available for purchase and Boyd Coddington sponsor merchandise can also be made available. We are very excited about the alliance we have created with Sterling Productions. Through their world-class marketing, Boyd Coddington Companies will be able to continue my Dad’s vision and passion for hot rod and custom car industry he so loved. With the Tribute Tour, Randy and I hope to insure that the Boyd look will live on and my Dad’s influence will continue to flourish and remain not only within the hot rod industry, but his innovations and influences that inspired the entire aftermarket industry. We hope to share with the world the man that we knew long before reality TV and corporate builds.” stated Boyd Coddington, Jr. On display within the BOYD CODDINGTON TRIBUTE TOUR will be BOYD CODDINGTON Designed and Built cars, Kiosks with the featured sponsor products, and brochures, BOYD CODDINGTON apparel and Collectibles. Provisions can be made for sales of specific Sponsor products. Personal appearances by some of the cast of American Hot Rod and some of Boyd Jr.’s All Star friends at select dates will only add to the excitement. “All of us at Sterling Productions are honored to join forces with Boyd Coddington, Jr., Randy King and his entire Team of automotive industry colleagues on this exciting project.” said Paige M. Johnson, President of Sterling Productions. The ability to carry on the legacy of this iconic automotive designer, builder and industry pioneer through The Boyd Coddington Tribute Tour, licensing, merchandise initiatives and memorial car shows is just yet another milestone for our Company. We look forward to delivering Boyd’s vision, passion, innovations and pioneering spirit that was so uniquely Boyd for years to come. continued Paige. We invite all of our Industry Associates to reach out to Boyd, Jr. and or myself to explore with us how they may be able to join us in this celebration of Boyd’s contribution to the hot rod and custom car industry he so pioneered.” The BOYD CODDINGTON TRIBUTE TOUR will be rolling into 12-18 car enthusiast events through out 2014 and into 2015. The interactive Boyd Coddington Mobile Display will also be host to the Tour Sponsor Partners and their product displays and industry professionals. About Sterling Productions: Sterling Productions has managed on site product display, activation and lead-generation events in a wide range of venues of Motorsports Events from the Motorcycle Industry to race events in conjunction with NASCAR, NHRA, the IRL, and the American Le Mans Series, providing hundreds of thousands of consumers with an interactive product experience while capturing pertinent data for each client. Sterling Productions is a full-service brand-licensing agency that connects brand owners and manufacturers to extend well-known brands into new retail products. Sterling Productions creates and manages merchandise-licensing programs that unlock the full potential of brands. Our licensing work fosters successful partnerships between licensees and licensors, and strengthens relationships between brands and consumers. Based in Charlotte and Los Angeles, Sterling Productions is recognized as one of the most successful strategic merchandise-licensing agents in the industry. Our customized brand-extension programs deliver licensing solutions for dynamic clients who are looking to build their brand, protect their trademarks and generate revenue. Sterling Productions’ extensive background in the development of experiential mobile product displays has earned us the reputation as one of the industrys finest. Mobile marketing campaigns are a proven way to take your corporation’s brand message to the streets and provide a high-impact target-marketing program. About Boyd Coddington Companies FROM FATHER TO SON At the early age of 63, health complications took the life of Boyd Coddington Sr. He was a respected man held in high admiration, it was a tragic loss for the aftermarket industry, and for those who loved him. Since the untimely passing of Boyd Coddington Sr., Boyd Coddington Jr. with long time friend and hot rodder Randy King have been designing new products, building custom cars and hot rods continuing to promote Boyd Coddington’s Garage with the knowledge of what it takes to continue the traditions of Boyd Sr. In 2013 Boyd started an automotive design studio. He did so in order to focus his efforts on the company’s new high-end hot rod and muscle car accessories and the company’s new car care line. The Boyd Coddington brands are known as the design leader and the premier brands for quality. In the more recent months Boyd Coddington Jr. has diversified the company by offering industrial and automotive design for corporate clients. Some of those clients include; Mr. Gasket, Roush Industries, Cord Automotive and Ford Motor Company. The company has also consulted many aftermarket companies on product innovation, brand extension and management. Boyd Jr. will be the first to tell you, Boyd Coddington Companies is only limited by the ideas of him and his team. If a corporation wants to use or build hot rods, muscle cars or custom cars as a marketing tool or a celebrity wants to become involved in our industry, Boyd Coddington Companies is the only company to contact. For more information, or to join us on this Tour, please contact: Paige Johnson Sterling Productions, LP. P 704-402-5007 E info@sterlingproductionsinc W: sterlingproductionsinc
Posted on: Sat, 16 Aug 2014 12:51:40 +0000
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