SBI PO: Marketing Quiz: 100 MCQ Q1. To determine its strengths and weaknesses, manager might ask customers all of the following except; (1) Was the quality good? (2) Was the price reasonable? (3) Have you heard the company slogan? (4) Was the delivery efficient? (5) None of these Q2. The final step in marketing plan is (1) Goals and objectives (2) Preparing projected profit and loss accounts (3) Monitoring the progress (4) All of these (5) None of these Q3. Managers scan the environment through (1) Undirected viewing (2) Conditioned viewing (3) Formal and informal search (4) All of these (5) None of these Q4. Primary data is generally collected through: (1) Survey (2) Experiment (3) Observation (4) Census report (5) None of these Q5. Secondary data is collected through: (1) Observation (2) Survey (3) Official record (4) Experiment (5) None of these Q6. Casual research is: (1) Together primary data to shed light on the real nature of the problem (2) To ascertain certain magnitudes (3) To find out cause and effect relationship (4) To explore the gravity of the situation (5) None of these Q7. Generally the best research approach suited for descriptive research is: (1) Observation (2) Survey (3) Cross sectional (4) Experimental (5) None of these Q8. Generally speaking the best research approach for casual research is: (1) Observation (2) Survey (3) Cross sectional (4) Experimental (5) None of these Q9. Generally speaking the best research approach for exploratory research is: (1) Observation (2) Survey (3) Cross sectional (4) Experimental (5) None of these Q10. A study to determine if advertising expenses increases by 10 per cent, the sales will increase by x per cent. It is a form of: (1) Exploratory (2) Descriptive (3) Casual (4) All of these (5) None of these Q11. In a marketing survey, the surveyor asks the questions; Do you like our product? Yes/No It is a form of: (1) Dichotomous (2) Likert scale (3) Semantic differential (4) Rating scale (5) None of these Q12. A statement with which the respondent shows the amount of agreement/disagreement is a: (1) Likert scale (2) Semantic differential (3) Rating scale (4) Multiple choice (5) None of these Q13. A scale connecting two bio-polar words, where the respondent selects the point that represents his or her opinion is a: (1) Likert scale (2) Semantic differential (3) Rating scale (4) Multiple choice (5) None of these Q14. A scale that rates some attribute from poor to excellent is a: (1) Likert scale (2) Semantic differential (3) Rating scale (4) Multiple choice (5) None of these Q15. Which of the following is not a probability sampling? (1) Simple random sampling (2) Stratified sampling (3) Quota sampling (4) Area sampling (5) None of these Q16. Which of the following is not a non probability sampling? (1) Convenience sampling (2) Quota sampling (3) Judgment sampling (4) Cluster sampling (5) None of these Q17. When the population is divided into mutually exclusive groups and random samples are drawn from each group. It is called: (1) Stratified sampling (2) Cluster sampling (3) Area sampling (4) Multi-stage sampling (5) None of these Q18. When the population is divided into mutually exclusive groups such as blocks and the researcher draws a sample from the group or block is called: (1) Area sampling (2) Cluster sampling (3) Both (1) and (2) (4) Stratified sampling (5) None of these Q19. When time factor is most important, then the best contact method with the responder has (1) Personal interviews (2) Mailed questionnaire (3) Telephone interviewing (4) Schedule (5) None of these Q20. The contact method, which minimizes the interview’s bias is a: (1) Telephone interview (2) Mailed questionnaire (3) Personal interview (4) Schedule (5) None of these ANSWERS: 1. 3 ------ 11. 1 2. 3 ------ 12. 1 3. 4 ------ 13. 2 4. 1 ------ 14. 3 5. 3 ------- 15. 4 6. 3 ------- 16. 4 7. 2 ------ 17. 1 8. 4 ------- 18. 3 9. 1 --------- 19. 3 10. 3 ----- 20. 2 SBI PO: Marketing Quiz: Q.1. Market expansion means- (1) Hiring more staff (2) Buying more products (3) firing more staff (4) Buying more companies (5) None of these Q.2. Effective marketing helps in- (1) Developing new products (2) Creating a competitive environment (3) Building demand for product (4) All of these (5) None of these Q.3. A good seller should have the following qualities- (1) Developing the work (2) Submissive (3) Sympathy (4) All of these (5) None of these Q.4. One of the following is a target for the marketing of internet banking- (1) All the customers (2) All the educated customers (3) All the computer educated customers (4) Only creditors (5) None of these Q.5. Planned cost service means- (1) costly products (2) extra profit on the same cost (3) extra work by seller (4) all of these (5) None of these Q.6. Rural marketing is not required because- (1) Rural people do not understand marketing (2) It is not practical from the cost point of view (3) It is sheer wastage of time (4) All of these (5) None of these Q.7. In Consumer behavior Perception is a process through which- (1) a consumer make ultimate purchasing (2) a consumer is satisfied (3) a consumers mind receives, organizes and interprets physical time (4) Both 1 and 2 (5) All of the above Q.8. Sale forecast implies- (1) an estimate of the maximum possible sales opportunities present in a particular market segment. (2) an estimate of sales, in physical units, in a future period (3) Estimating the number of sales person required to sell a product. (4) Both 1 and 2 (5) Neither 1 nor 2 Q.9. Advertising for............. is not allowed on T.V. (1) Liquor (2) Cigarettes (3) Both 1 and 2 (4) Soaps (5) None of these Q.10. Entrepreneurs find direct marketing attractive because of - (1) Investment is low (2) It doesnt required specialized skills (3) Returns are quick (4) All of above (5) None of these Q.11. The long term objective of marketing is- (1) Customer satisfaction (2) Profit maximization (3) Cost cutting (4) Profit maximization with customer satisfaction (5) None of these Q.12. Which among the following is statistical indicator for equality in income distribution- (1) Gini Coefficient (2) Price Indices (3) GNP (4) GDP (5) None of these Q.13. Short term planning focuses on- (1) Functional plans (2) Long term objective (3) Specific goal (4) Both 1 & 3 (5) None of these Q.14. In marketing terms Attitude can best be defined as a - (1) Rude behaviour of Salesperson (2) Rude behaviour of consumer (3) Mental state of consumer (4) Ego of the marketing executive (5) None of these Q.15. Reference group influences Vis-a-Vis consumption decision is a function of the---- (1) Product Category (2) Group characteristics (3) Group communication process (4) All of these (5) None of these Q.16. Just in time (JIT) technique is getting wider acceptance world over. The technique was first introduced in- (1) India (2) America (3) Japan (4) None of these (5) All of these Q.17. The level of commitment that consumers feel towards a given brand is called- (1) Brand equity (2) Brand Name (3) Brand loyalty (4) None of these (5) All of these Q.18. Assigning specific Jobs and work places to the selected candidates is known as- (1) Placement (2) Recruitment (3) Transfer (4) Promotion (5) All of these Q.19. As a Councillor, a personnel manager- (1) Reminds the management of moral obligations towards employees. (2) Encourages the employees. (3) Tries to settle the disputes between labour & management. (4) All of these (5) None of these Q.20. Information systems can assist manager by - (1) Providing information (2) Providing data on internal sources (3) Directing (4) All of the above (5) None of these ANSWERS: 1. (5) 11. (4) 2. (4) 12. (1) 3. (4) 13. (4) 4. (3) 14. (3) 5. (2) 15. (4) 6. (5) 16. (3) 7. (3) 17. (3) 8. (4) 18. (1) 9. (2) 19. (2) 10. (4) 20. (4) SBI PO: Marketing Quiz Q.1. Which of the following statements is correct? (1) Marketing is the term used to refer only to the sales function within a firm. (2) Marketing managers usually don’t get involved in production or distribution decisions. (3) Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole. (4) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, society at large. (5) None of these Q.2. The term marketing refers to ———- (1) New product concepts and improvements (2) Advertising and promotion activities (3) A philosophy that stresses customer value and satisfaction (4) Planning sales campaigns (5) None of these Q.3. In the history of marketing, when did the production period end? (1) In the late 1800s (2) In the early 1900s (3) In the 1920s (4) After the end of the Second World War (5) None of these Q.4. A marketing philosophy summarized by the phrase “a good product will sell itself” is characteristic of the ——— period. (1) Production (2) Sales (3) Marketing (4) Relationship (5) None of these Q.5. Which of the following factors contributed to the transition from the production period to the sales period? (1) Increased consumer demand (2) More sophisticated production techniques (3) Increase in urbanization (4) The Great Depression (5) None of these Q.6. An organisation with a ———— orientation assumes that customers will resist purchasing products not deemed essential. (1) Production (2) Marketing (3) Relationship (4) Sales (5) None of these Q.7. In the relationship marketing firms focus on ——— relationships with —————. (1) Short term; customers and suppliers (2) Long term; customers and suppliers (3) Short term; customers (4) Long term; customers (5) None of these Q.8. Political campaigns are generally examples of ———. (1) Cause marketing (2) Organization marketing (3) Event marketing (4) Person marketing (5) None of these Q.9. The Coca Cola organisation is an official sponsor of the Olympics. The firm is engaging in —— (1) Place marketing (2) Event marketing (3) Person marketing (4) Organization marketing (5) None of these Q.10. Today’s marketers need ….... (1) Neither creativity nor critical thinking skills (2) Both creativity and critical thinking skills (3) Critical thinking skills but not creativity (4) Creativity but not critical thinking skills (5) None of these Q.11. Which of the following is NOT an element of the marketing mix? (1) Distribution (2) Product (3) Target Market (4) Pricing (5) None of these Q.12. The term “marketing mix” describes: (1) A composite analysis of all environmental factors inside and outside the firm (2) A series of business decisions that aid in selling a product (3) The relationship between a firm’s marketing strengths and its business weaknesses (4) A blending of four strategic elements to satisfy specific target markets. (5) None of these Q.13. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of ——— (1) Pricing (2) Distribution (3) Product development (4) Promotion (5) None of these Q.14. The way in which the product is delivered to meet the customers’ needs refers to ——- (1) New product concepts and improvements (2) Selling (3) Advertising and promotion activities (4) Place or distribution activities (5) None of these Q.15. The key term in the American Marketing Association’s definition of marketing is ————. (1) Process (2) Customers (3) Stake holders (4) Value (5) None of these Q.16. A critical marketing perspective is the process of determining ——— (1) The value of a product, person, or idea (2) How places compete with each other (3) The worth and impact of marketing activities (4) Which type of promotional strategy works best (5) None of these Q.17. When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, ———— is created. (1) Customer satisfaction (2) Planning excellence (3) A quality rift (4) A value line (5) None of these Q.18. A market orientation recognizes that ——— (1) Price is the most important variable for customers (2) The customer thinks he or she is buying what is important (3) Selling and marketing are essentially the same thing (4) Sales depends predominantly on an aggressive sales force (5) None of these Q.19. Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which of the following is NOT a marketing management philosophy? (1) Customer Orientation (2) Profitability Orientation (3) Marketing Orientation (4) Competitor Orientation (5) None of these Q.20. In order for exchange to occur ———- (1) A complex societal system must be involved (2) Organized marketing activities must also occur (3) A profit-oriented organization must be involved (4) Each party must have something of value to the other party (5) None of these Answers: Q.1.(4) Q.11.(3) Q.2.(3) Q.12.(4) Q.3.(3) Q.13.(4) Q.4.(1) Q.14.(4) Q.5.(2) Q.15.(4) Q.6.(4) Q.16.(3) Q.7.(2) Q.17.(1) Q.8.(4) Q.18.(2) Q.9.(2) Q.19. (2) Q.10.(2) Q.20.(1)
Posted on: Tue, 13 May 2014 04:42:03 +0000
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