SMTs (satellite media tours) deliver more than TV exposure. Most - TopicsExpress

SMTs (satellite media tours) deliver more than TV exposure. Most stations have robust web presences, enabling online audiences to see segments even if they missed the newscast on which a piece originally aired. Additionally, by incorporating audio and online interviews, the SMT can rapidly morph from a television-only campaign into one that encompasses radio and online audiences, as well. We’re even doing Blogger Media Tours, focusing on delivering interviews directly to targeted bloggers. -- Sarah Skerik, PR Newswire VP of Content Marketing

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