SOCIAL SUPER BOWL - Facebook looks to nab Twitters second screen crown in Super Bowl, by Reuters Alexei Oreskovic and Gerry Shih: By dominating online chatter during [big] events, ... each company hopes to attract users and advertisers and capture a slice of the $70 billion spent annually on U.S. television advertising. Both companies can serve up new ads in real time and can target specific audiences. For years, the second-screen leader has been Twitter ... But Facebook, ... roughly five times the size of Twitter - is now making aggressive moves to get into the real-time conversation itself. ... [Facebook] has hired a team, including former TV producers, to help broadcasters extract insights about the Facebook users watching their programming, such as how a teams fans break down by gender or geographic region. ... Facebook will team directly with Fox Sports ... to showcase pre-game chatter from Facebook and Instagram users ... The company has also actively encouraged athletes such as Carolina Panthers running back DeAngelo Williams to post commentary on the game to Facebook - athletes frequently use Twitter. - via Politico
Posted on: Sun, 02 Feb 2014 16:01:24 +0000
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