Safety Tip Of The Week: Week 40 - Good Advertising Doesn’t - TopicsExpress



          

Safety Tip Of The Week: Week 40 - Good Advertising Doesn’t Necessarily Make For A Good Product! There are lots of gadgets that you can buy for your 4WD and if you’re relying solely on the strength of the advertising in the 4WD magazines you’ve probably by now bought a few dud products. I can remember a very popular fridge brand sold into Australia in the early 90s that had a very clever marketing campaign behind it, only problem was that the fridges had a lifespan of about two trips, and then failed. After no doubt hundreds of warranty claims served on the supplier it all became too much and the company went into receivership. There’s a current tyre brand I know of that makes some fairly grand claims about the longevity of their products and their suitability to the Australian Outback. Lots of people have bought them… once. With tread blocks that disintegrate on gravels, irregular wear and product recalls because of serious failures, I wouldn’t touch them with a barge pole. The good thing with the Internet today is you can usually find these things out quickly today and save yourself a lot of hip pocket pain. By the way we use Bridgestone tyres because we get extraordinary performance from them, no B…S there!
Posted on: Mon, 29 Sep 2014 01:50:49 +0000

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