Score/SBA Presents The Brilliant Brand: How to Cut Through the - TopicsExpress

Score/SBA Presents The Brilliant Brand: How to Cut Through the Marketing Noise: Workshop Tuesday, January 6th 8:15 am - 12:00 pm Score/SBA Office 500 W. Madison St., Suite 1150 312-353-4540 An in-depth introduction to branding for small business owners, startups and entrepreneurs, full of ready-to-apply takeaways. Branding is often misunderstood in the small business world and regarded as something that only the big companies can afford. That couldnt be farther from the truth. The reality is, most small businesses fail because they dont have a strong brand (or dont have a brand at all). Branding is more important than ever but now that consumers are both marketing-savvy and in control of the relationship, what constitues effective branding has changed.

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