Shane Berry and Christopher Walsh (no FB account, lame) mentioned in TechCrunch for their incredible focus on design and user experience as LendUp creates a new alternative for payday lending. You simply cannot redefine a product without first redefining the customer experience. The LendUp team is just so amazing. Way to go guys... --------------- With the startup’s new financial ladder educational system, LendUp is trying to get users to improve their creditworthiness by completing online courses in credit, saving and more. As you pay back your loans on time, take the course, you earn points to elevate your up the ladder to silver, gold, and higher statuses. As you attain high statuses, you are able to access more money for loans at lower interest rates. In fact, Shane Berry and Christopher Walsh from LendUp’s UX team, worked with a design team from Zynga (where co-founder Rosenberg used to work) to help create this game-like experience, and help educate users that earning this financial credit can be fun. ---------------- Read more here: techcrunch/2013/11/12/lendup-raises-14m-from-google-ventures-data-collective-to-disrupt-payday-lending/
Posted on: Wed, 13 Nov 2013 16:59:49 +0000
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