Share from another FB Group.... Key Dos and Don’ts in Sharing doTERRA Oils: 1. FDA and the FTC. The video discussed the two groups that have jurisdiction over our type of products in the United States—the FTC which is concerned with honest and truthful advertising and the FDA which is worried about drug claims. 2. Drug Claims. What’s the difference between the statements “calcium builds strong bones” and “calcium reduces the risk of osteoporosis”? According to the Food and Drug Administration, the former is a structure/function claim, which does not require FDA approval, whereas the latter is a health claim, and so must be approved because it describes a relationship between an ingredient and a reduced risk of a health condition. If we say that an oil cures an ailment, like bronchitis, then we are making a drug claim. If I say that I took an oil to help me breath better or the oil helped my lungs to perform at an optimal level then I am making a structure/function claim that is allowed and permitted. 3. Drug claims to sell products. The use of trademarks is the strike point where you move from education into the area of sales. For example, the FDA issued a warning letter to a company that sold an essential oil product called GermBullet that claimed that it was laboratory tested and shown to reduce illness-causing bacteria, cold and flu viruses. 4. Personal testimonials. The FDA is not concerned with what happened to you even if it is true. For example, if you say that you took lavender and it helped you with your insomnia, then you have made a drug claim. If you say you used lavender to sleep better then you are in the safe area of structure/function. Once you refer to disease you get into a troubling area. 5. How do you deal with the research that is accessible in the marketplace as it relates to claims? Third party materials are permitted. Refer to the entire body of research— including the research’s strengths and weaknesses. For example, you can say: “Frankincense has done a great job strengthening my immune system. Go to the Aromatic Sciences web site to learn more about it and see the research.” The FDA likes to see the separation of education and research from the sales process. 6. Publishing questionable material and posting on the internet is considered high risk because of accessibility. If a new IPC can find it, so can a regulator. How do you deal with personal testimonials at classes? Best to say something like “We don’t treat diseases but we sell nutritional supplements that help support the structure and function of the body.”
Posted on: Mon, 10 Mar 2014 18:19:57 +0000
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