Shout-out to the Mad Hatter. There is madness in hats! My grandson Jimi scrolled me through more hats than I ever wanted to see, he showed me logos, artwork, colors and eventually, price tags. I found myself looking at $75.00 hats, no, not Stetsons or any period hat, but simple, Made in China ball-caps, the kind that thugs, with droopy pants, wear backwards on their empty heads. In a flash the marketeer reached out from the grave of my soul, and said: What if there was one hatmaker, a guy who just made an assortment of black or red or even green hats, hats without all of that silk-screened advertising, the name recognized branding that brings a 3 dollar hat into a 50 dollar market. I thought about body art, the permanence of tattoos, the finality of making a statement that would fade or wrinkle long before its time. Imagine your basic hat, solid colored but uncluttered by yesterdays issue, maybe even a sports team that lost their ass and their credibility because of last nights performance. Suppose that you had a hat that would allow you to change the artwork on the crown, by just peeling-off the old team or whatever, and selecting new artwork from a corner of your sock drawer, that stack of interchangeable themes, statements, teams or whatever message you cared to wear on the crown of your hat. I tried earlier to send an instant message to Billy Mays. The postmaster sent my message back, he told me that Billy is dead. My vision for interchangeable artwork on the basic ball cap, may be no different from Jules Vernes proposition that one day wed circumvent the earth under the sea. I hear that the guy who invented the Pet Rock, retired nicely. I may not be the father of Hat of the future, but in an interrogation room down at the precinct, thumbscrews and all, Id readily confess that the pot was great. Hats off to cannabis.
Posted on: Mon, 04 Nov 2013 01:19:39 +0000
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