Ska plugga lite:-)..course content developing crossmedia strategies · maximising projects’ IP value · opportunities for creating new types of content · audience/user behaviour · crossmedia financing strategies · concept marketing and project positioning · marketing and distribution strategies (remodeling efficiency, community based strategies) · investors and brands · identifying and maximising new revenue streams · new business models and markets for crossmedia content · engagement optimization strategies · making a content “contagious” · tructuring transmedia projects within digital release windows · telling crossmedia stories · strategies on using the 2nd and 3rd screen · planning and executing participative television programmes · social media and audience interaction · latest trends and development in console · online and mobile games · value chain of games sector · increasing value of proprietary web content · platform convergence · content and strategic use of mobile content · mobile and internet business models · content for the internet · social media and user involvement · on-demand distribution ·
Posted on: Sat, 12 Jul 2014 16:09:25 +0000
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