Smart Car “Pong” Gaming Installation. Smart Car has been getting some huge buzz around their animated twitter ads from Argentina, but this highly innovative piece of digital convergence might just beat it. It’s called Smart eBall, but think of it as a Smart Car controlled “pong” gaming installation, created to showcase the responsiveness of the new, third generation, electric Smart Car. To emphasize that the vehicle is both responsive and fun the latter not being a quality thats really associated with the brand, the agency set up a giant game of Pong at a Frankfurt auto show, with the cars as controllers. Drivers had to move forward and backward to play, as they watched their movements on a giant video screen. The key is the simplicity. This wouldnt have worked as well with Super Mario Brothers. Launched at the Frankfurt Motorshow, the installation uses multiple sensors to track the car’s exact position, ultimately controlling each players pong paddle on the giant digital screen in-front of them. A brilliant concept and beautifully executed by the guys at BBDO Germany. #ExperientialMarketing #BBDO #ElectricSmartCar #PongGame #BrandInteraction #GuerrillaMarketing #FrankfurtAutoShow #SmarteBall #GiantVideoScreen #Installation #MultipleSensors
Posted on: Tue, 13 May 2014 08:58:34 +0000
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