Social networks take notice of the wealthiest demographic in America: Baby Boomers Facebook has no reason to ignore the $750 billion baby boomer market, and neither do any of the startups trying to become the next Facebook. Our country’s 80 million baby boomers (approximately 42 percent of the population) hold 77 percent of all personal assets and account for half of all discretionary spending. Facebook’s numbers do appear to be graying: According to reports by iStrategyLabs, Facebook’s youngest demographic (age 13-17) declined by 25.3 percent over the last three years, while its over-55 group grew by 80 percent in the same time frame. Studies by Jupiter Research, Nielsen, Pew, and others show that boomers spend an average of 27 hours per week online—two hours longer than millennials. Read more at the link below. Original content found here: slate/articles/technology/technology/2014/05/silicon_valley_and_baby_boomers_finally_noticing_a_750_billion_market.html
Posted on: Tue, 20 May 2014 16:11:49 +0000
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