Some great advice. Diane Yam "David Armano, managing director, - TopicsExpress



          

Some great advice. Diane Yam "David Armano, managing director, Edelman Digital Chicago Choose your agency, don’t let it choose you. There are not a ton of differences in agency models. Agencies make money on their people and time. What is different are the cultures. Find one that’s right for you. Ask yourself if you really know why you want to be in an agency setting. Understand the meaning of professional services. All agencies fall under this category of business. It means you provide a service to your clients. This isn’t for everyone. Sometimes you need to please. Sometimes you need to push them. But regardless, you have to be motivated by putting your clients needs ahead of your own. Their success is your success." Raymond Chen "Pierre Lipton, chief creative officer, M&C Saatchi NY Work harder than anyone else, work with people you think are better than you and find a mentor." My favorite: "David Slayden, executive director, BDW My third week into my first job in advertising, I had my first client meeting. Purpose? Not communicated. With pen and notebook in a slim leather case, I joined our account director in a fast-paced Q&A about the creative rationale. All questions were directed at me. The account guy told me later: Whoever carries the least is assumed to be in charge. I also heard this advice (from someone I don’t remember): “Don’t complain. Don’t explain. Don’t talk when you can listen.” Not easy to do, really, but it’s never failed me."
Posted on: Sat, 14 Sep 2013 06:00:38 +0000

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