Sr. Manager or Director of Marketing –Wireless Consumer Devices – San Diego I am representing a rapid growth late stage start up in the Cellular/WiFi space. Their business is growing steadily and they require an experienced person to continue to build and refine direct relationships with cellular Operators as well as have a strong understanding of online marketing campaigns, including SEO, e-commerce and social media. This is an exciting time for them as they are growing their US business in addition to their wide reaching global presence. They are adding to staff to support new and existing business and are searching for a Sr. Manager or Director of Marketing expert. This could be a fast track to a VP role for a very Senior Director. The Director must have a sound understanding of cellular Operators. The business model, the minimum technical barriers, the push and pull-through marketing necessary to succeed with an Operator. This new hire will have a strong understanding of the timelines –the phases and the duration. Must have some experience working with the Representative and Distributor channels, knowing the margin expectations, discounts, risks and rewards. Must have knowledge of a B2C strategy as well. Job Duties: • Define how to build an increasingly direct marketing relationship with the systems integrators, Operator independent Agents subscribers and consumers in addition to operators. Refine and market to the ecosystem that represents the product realm. • Prioritize market segments, verticals and timelines to achieve maximum marketing returns. • Establish and refine relationships with international PR firms – Strong understanding of reaching an international and US audience. Job Requirements: • Must have CPE market experience. (Repeaters, DAS, Femtocell/picocells/microcells, RAN, Routers/CPE platforms, PCI/USB Cellular modems) • Sound understanding of and marketing experience in Cellular 4G ie WCDMA, HSPA, HSPA+, LTE. • Strong understanding of relationships with cellular operators. • Strong understanding of distribution partnerships and experience and ability to leverage distribution. • Marcom experience • Strong understanding and track record of implementation of online marketing campaigns, including SEO, e-commerce and social media For details please contact: Jill Martinelli, Director of Technical Recruitment TriStaff Serach jill@tristaff 858-597-0845
Posted on: Fri, 16 Aug 2013 21:02:45 +0000
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