Starting a Boutique Resort A boutique resort is in some way similar to a boutique hotel where people can personalize their rooms to make it more intimate and luxurious. People could also use this as the venue for their weddings, special occasions, and social or family gatherings Starting a boutique resort requires a quite large amount of capital. Due to its extravagant nature, boutique resorts must be luxurious. This capital will be mostly spent on developments of amenities to make it more attractive to the eyes of the customers. The main difference between a boutique resort and boutique hotel is that boutique resorts are usually located near ocean shores or beaches. In starting a boutique resort business, these few things are needed to be considered: ◾Knowing what would be the unique service that your resort will offer that will distinguish you among existing competitors. In every business competition, one should have a service that the customers would not experience on other resorts. Eventually making the customers into patrons. ◾Choosing the best place to start a boutique resort is also a thing to consider, choose a place that is already near the ocean shore and if possible, the resort must be facing the ocean. This would provide the customers a relaxing ambiance. ◾The resort should also be able to accommodate large numbers of guests such as in weddings, birthdays, or social gatherings. ◾Seeking advice from people who actually own a boutique resort or at least affiliated with a boutique resort. People in this business already experienced different things so they may be able to give you tips and advices. But do not expect your competitors to give you an advice because that would be the last thing that they want to do. If possible, consult business owners that are at the other end of the country or in other words, far from the place that you will actually start a boutique resort. ◾Since boutique resorts are usually located near oceans, bearing in mind insurance for your business might save you in the future. But make sure that your chosen insurance company would be able to provide you the best insurance plan. Shopping around for insurance company could make this step a little easier because you will be able to compare different plans different insurance companies offer. ◾Investing on people. Making your employees the best employees around the area is also a good thing to gain advantage from your competitors. Employees should be welcoming so that the customers would feel comfortable staying in your boutique resort. Remember that customers could make your resort as their home far away from home or as their second home. The keys to measuring success with a boutique hotel are as follows: • Defining the hotels purpose and/or niche • Developing a high-quality product created to appeal to an underserved clientele • Conveying a clear, interesting message to the target market • Not spending too much money in development to make profitability with your product difficult to achieve As you design the hotel, you should be forward thinking in terms of amenities but also consider the market you are in. also incorporating modern amenities. There are historical photos throughout, but a salt-water swimming pool, restaurants with floor-to-ceiling windows overlooking the water and distinct post-modern design scheme. Its important that it look good, but sometimes theres too much emphasis on style, notes Mackie. Through our experience with other properties, weve learned that the largest driving force in return customers or repeat business is an overemphasis on service. Its easy to get people to come once, but the hospitality industry is all about getting people to come back again and again. So we focus on making the experience unforgettable. just say that is really what the brand is about. The whole experience is delivered by the staff and its emphasis on training, so you need to find the best. Smaller staffs should be paid more based on the level of service youre asking them to provide. The good thing for many start-ups is that the Internet has made this marketing aspect considerably easier. You can now put your boutique hotel on a level playing field with some of the larger branded properties thanks to the benefits of travel search engines like Expedia, Bing, Hotels and more as a great way to raise your brand recognition. No matter how you break it down, it comes down to your return on investment as a boutique hotel. But with no franchise fees and the opportunity to operate with your own customer service ideas and brand characteristics, boutiques offer the chance to succeed as an independent hotel.
Posted on: Thu, 30 Oct 2014 05:24:30 +0000