..., Stimulate interest and persuade consumers to buy a product. - TopicsExpress

..., Stimulate interest and persuade consumers to buy a product. Promotional communications/massages are achieved using: Word of the mouth Personal recommendation Advertising Personal selling Sales promotion (occurs at diff levels of d Channels) Publicity The effectiveness of the communications depend on: personal factors, group factors n massage factors. Advertising Media: Print, Broadcast (Tv, R & net), Outdoor.

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