THE POWER OF PERSONAL BRANDING --- YOU ARE A BRAND.... Personal Branding is about identifying and then communicating what makes you unique and relevant and differentiated for your target audience, so that you can reach your career and/or business goals. If you understand your strengths, skills, passions, and values, you can use this information to separate yourself from your competitors and really stand out. Personal branding is very powerful because it sends a clear, consistent message about who you are and what you have to offer. A strong, authentic personal brand helps you become known for what youre good at, sets you apart from everyone else, and can position you as a niche expert. I became passionate about personal branding more than five years ago when I was transitioning from employment as a Lecturer at a tertiary institution to being Certified Life Coach in private practice. I have since become certified in Reachs 1-2-3 Success!™ process which is a three-phased approach to brand identification, communication, and management. Extract, Express, Exude; 1-2-3- Success!™ The first and most important step in the process is the Extract phase, where you do your own market external research and introspective analysis. One of the first steps in the Extract phase is the 360Reach Personal Branding Assessment, which has been used by nearly 1 million people worldwide (career professionals, entrepreneurs, small business owners). It is a Web-based confidential personal branding tool that helps you get the real story about how you are perceived by those around you and what sets you apart. It provides honest feedback about how you are perceived and what your professional reputation is. These data are synthesized and combined with input provided by you on your VPs (Vision, Values, Passion, and Purpose) and your career goals. In phase two, the Express phase, you decide how you are going to communicate your unique attributes and qualities to the people who need to know about you (your target audience). In this phase, youll craft your Personal Brand Statement, Branded Bio, rework your resume, elevator pitch, and other career tools that will be essential to reaching the goals you have identified above. A comprehensive communications plan is developed based on your communication style and preferences. In phase three, the Exude phase, you learn about how to reflect your brand in everything you do, including your personal network, your use of technology, office surroundings, your identity system, your appearance, your volunteer activities, etc.
Posted on: Tue, 07 Oct 2014 07:15:48 +0000