Tema della multicanalità, chi meglio di Andrea Boaretto può - TopicsExpress

Tema della multicanalità, chi meglio di Andrea Boaretto può darmi feedback su questa cosa. Il tema della multicanalità ha sempre analizzato la necessità delle aziende di utilizzare anche i canali digital e mobile per marketing e vendite, ma come giudichi il trend crescente che vede le aziende totally online andare sempre di più sui media tradizionali? Vedi Rocket Internet con Zalando e Tencent con We Chat in Tv, eBay con Kijiji... E lo stesso principio ma al contrario?

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