Tereza Pavlíčková, Lars Nyre and Jelena Jurišić wrote What does it mean to trust the media? Abstract: This chapter explores the meaning of ‘trust’ and argues that the audience’s trust in media must be conceptually re-considered. Drawing on a systematic understanding of how trust is constructed in various instances of the communication chain, and the philosophical and sociological debates on audiences’ trust in journalism and informational media, we examine the exchange of trust between audiences and media outlets. To do so, we argue that it is helpful to conceptualise audience-media relationships on a scale with six levels, dealing with a relatively unconscious confidence in technology, institution and genre, and a more conscious investment of trust (or not) in content, journalists and amateur producers. The transformation of trust relationships in Europe goes in the direction of greater reliance on personal trust-relationships, while what might be called confidence-relationships are becoming less prominent. This change is, in large part, due to the increase in layperson participation in digital media of all sorts (Carpentier 2011).
Posted on: Fri, 13 Sep 2013 14:26:39 +0000
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