The 10 Big Lies of Multi-Level Marketing by Robert L. FitzPatrick The multi-level marketing (MLM) field grows and its member companies multiply. Solicitations to join the movement seem to be everywhere. The impression accordingly grows that it is indeed the wave of the future, a business model that is gaining momentum, growing in acceptance and legitimacy and, as its promoters claim, will eventually replace most other forms of marketing and sales. Many are led to believe the assertions that success can be found by anyone who faithfully believes in the system and steadfastly adheres to its methods and that, eventually, all of us will become MLM distributors. My analysis of the MLM business is based upon fourteen years experience in corporate consulting specifically in the distribution field and more than 10 years of research and writing about the MLM model. This has included serving as expert witness in state and federal court cases, corresponding directly with more than 1,500 participants, writing a book, being interviewed for local and national radio, television, newspapers and magazines, and carefully studying numerous MLM marketing and pay plans. This research has shown that the MLM business model, as it is practiced by most companies, is a marketplace hoax. In those cases, the business is primarily a scheme to continuously enroll distributors and little product is ever retailed to consumers who are not also enrolled as distributors. In general, MLM industry claims of distributor income potential, its descriptions of the network business model and its prophecies of a reigning destiny in product distribution have as much validity in business as UFO sightings do in the realm of science. Financially, the odds for an individual to achieve financial success under those circumstances rival the odds of winning at the tables in Las Vegas.
Posted on: Thu, 07 Aug 2014 02:49:37 +0000
Trending Topics
Recently Viewed Topics
© 2015