The ASPCA and Rachael Ray will award a $100,000 grand prize to the shelter contestant that achieves the greatest increase in lives saved during this three-month period. The contestant that does the best job of engaging its community members in helping to save more animals will win $25,000. Those organizations that do the best in their divisions will be eligible for between $10,000 and $25,000 in additional grants. In total, $600,000 in grant funding will be awarded for increases in animal lives saved, as well as a photo contest and general participation. All her life, Rachael Ray has been an advocate for animals and a supporter of animal welfare groups. Her love for animals and for her pit bull, Isaboo, inspired her to create a pet food called Nutrish to raise money for animals in need. Ray donates a portion of her proceeds from the sale of Nutrish to organizations like the ASPCA so they can implement programs like the $100K Challenge and support shelters and animal organizations around the country. The ASPCA Rachael Ray $100K Challenge is a groundbreaking contest that challenges animal shelters across the country to come up with innovative ways to engage their communities and get more homeless cats and dogs into loving homes. For more information about the 2013 ASPCA Rachael Ray $100K Challenge, please visit aspca.org/100K. Read more: looktothestars.org/news/10507-rachael-rays-100k-aspca-challenge-helps-18000-pets-during-first-month#ixzz2ZSvkKXEo Follow us: @looktothestars on Twitter | looktothestarsorg on Facebook
Posted on: Fri, 19 Jul 2013 05:19:35 +0000
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